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Category Archives: yahoo

Last year Facebook released Facebook Connect and about the same time Google released Friend Connect, they’re two very similar services that allow users to connect with information and with their friends of the respective native platforms from third-party enabled sites. The intention, as I’ve written about before, is to add a layer of social interaction to ‘non-social’ sites, to connect your information and activity on these third-party sites to your information and activity (and contacts) on the original platforms.

Then in March, Yahoo! announced their service sign-on, called Yahoo! Updates.

Now, this week, Twitter have announced their connection service, called ‘Sign in with Twitter‘. It too gives you a secure authenticated access to your information and contacts, in exactly the same way the others do – except this time, it’s Twitter.

Sign in with Twitter

You might ask if we have three, do we need a fourth? Have you ever used any of the other three?

But don’t dismiss it, or think it Twitter are jumping on to any kind of bandwagon, Twitter’s implementation is fundamentally different to the others – and it could cause quite a stir.

The problem with the other services (ultimately the problem with the platforms) is, more than often not, they are completely closed and non-portable. Although you can sign-in to a third-party site and access your data, there’s a lot of limitation to what you can retrieve and publish. These popular social networks have grown and amassed huge amounts of members and data which they horde and keep to themselves. I’m not talking about privacy, I’m referring to data portability.

The infrastructures are like locked-in silos of information and each built differently, because, either, they never considered that you’d want to make your data portable or they didn’t then want (or see value) in you moving your data anywhere else. The services they’ve created to ‘connect’ to your data are also proprietary methods – custom built to channel in and out of those silos. Each of those services too, are singularities, they won’t work with each other.

Twitter though, have come up with a solution that adheres to agreed upon standards, specifically, by using OAuth to facilitate it’s connection. Technically, it’s significantly different, but in practice, you can expect it to do everything the others can do.

The community’s thoughts

Yahoo’s Eran Hammer-Lahav (a frequent contributor to OAuth) has written a good post discussing his thoughts, he says it’s ‘Open done right’ – no proprietary ‘special sauce’ clouds interoperability as happens with Facebook Connect. I think he’s right.

He looks at what happened when Facebook Connect was introduced, that they essentially offered third-party sites two key features: the ability to use existing Facebook accounts for their own needs, and access Facebook social data to enhance the site. The value of Facebook Connect is to save sites the need to build their own social layer. Twitter though, is not about yet another layer, but doing more with that you’ve already got.

Marshall Kirkpatrick also wrote about the announcement, his metaphor for the other ‘connection’ services best describes how they function – ‘it’s letting sites borrow the data – not setting data free’.

But then he talks about Twitter ‘as a platform’, and I think this is where things get interesting. He says:

Twitter is a fundamentally different beast.

All social networking services these days want to be “a platform” – but it’s really true for Twitter. From desktop apps to social connection analysis programs, to services that will Twitter through your account when a baby monitoring garment feels a kick in utero – there’s countless technologies being built on top of Twitter.”

He’s right. Twitter apps do pretty much anything and everything you can think of on top of Twitter, not just the primary use of sending and receiving tweets. I love all the OAuth and open standards adoption – but that’s because I’m a developer, but thinking about Twitter as a platform makes me wonder what kind of effect this will have on the users, how it could effect the climate, even landcape, of social media if, already being great, Twitter is given some real power

People have long questioned Twitter’s future – it’s business model, how it can be monetised, those things are important – but where can it otherwise go and how can it expand? Does it need to ‘expand’? It’s service is great it doesn’t need to start spouting needless extras and I don’t think it will. But in widening it’s connectivity, it’s adaptability, I think could change our perception of Twitter – it’s longevity and road map, the way we use it and think of ourselves using it.

My Thoughts

Irrelevant of Richard Madeley or Oprah Winfrey’s evangelism, Twitter is an undeniable success.

When Facebook reworked and redesigned their feed and messaging model, I almost couldn’t believe it. What was the ‘status’ updates, basically IS Twitter now, and that’s it’s backbone. It’s Twitter’s messaging model, it asks ‘What’s on your mind?’.

I’m probably not the only one who thought this, I’d guess any complaints about this being a bit of a blatant rip-off were bogged down by all the negativity about the interface redesign.

I think Facebook realised that Twitter has become a real rival. I think (and I guess Facebook also think) that as people become more web-savvy and literate to these sociable websites, they want to cleanse.

The great appeal of Twitter for me was, ingeniously, they took a tiny part of Facebook (this is how I saw it two years ago anyway) and made it their complete function – simple, short updates. Snippets of personal insight or creative wisdom, it didn’t matter really, what was important was it ignored the fuss and noise of whatever else Facebook had flying around it’s own ecology (and this was before Facebook applications came around) and took a bold single straight route through the middle of it.

Looking back, a lot of Facebook’s early adoption could be attributed to people growing restless with the noise and fuss of MySpace at the time – Facebook then was a clean and more structured an option.

I remember Twitter was almost ridiculed for basing it’s whole premise on such a minute part of Facebook’s huge machine. Now look at the turnaround.

Now people are growing up out of Web 2.0 craze. A lot went on, there was a lot of ‘buzz’, but a lot of progress was made in connecting things. People now are far more connected, but perhaps they’re over-connected, struggling from what Joseph Smarr calls ‘social media fatigue’. People they have multiple accounts in a ton of dispersed and unconnected sites around the web – true, each unique and successful for it’s own achievements – but it can’t go on.

Twitter for me is streamlined, cleansed, publishing. Whether talking about what I’m doing or finding out information from people or about topics that I follow, the 140 character limit constrains these utterances to be concise and straight-to-the-point pieces of information. The ‘@’ replies and hashtags are brilliant mechanisms conceived to create connections between people and objects where there is almost no space to do so.

I use my blog to write longer discourse, I use my Twitter to link to it. Likewise with the music I listen to, I can tweet Spotify URIs. I link to Last.fm events and anything particularly good I’ve found (and probably bookmarked with Delicious) I’ll tweet that out too.

Twitter for me is like a central nervous system for my online activities. I won’t say ‘backbone’ – because it’s not that heavy. Specifically a nervous system in the way it intricately connects my online life, spindling and extending out links, almost to itself be like a lifestream in micro.

Recently, I saw Dave Winer‘s ‘Continuous Bootstrap‘ which although is admittedly a bit of fun, describes the succession of platforms deemed social media ‘leaders’ (see the full post here).

What I initially noticed is that he aligns successful platforms – blogging, podcasting – with a single application: Twitter. It doesn’t matter whether he is actually suggesting that Twitter alone is as successful as any single publishing form, but it did make me wonder if Twitter, rather than being the current ‘holder of the baton’, will actually be the spawn for whatever kind of Web-wide platform does become popular next.

If the real Data Portability revolution is going to kick in, if it’s on the cusp of starting right now and everything will truly become networked and connected – would you rather it was your Twitter connections and voice that formed that basis for you or your Facebook profile?

I know I’d much rather read explore the connections I’ve made through Twitter. The kind of information I’d get back from the type of people who’d connect in this way would be far more relevant from my pool of Twitter connections rather than the old school friends and family members (notoriously) who’ve added me on Facebook, the kind that just add you for the sake of it.

If Web 3.0 (or whatever you want to call it) is coming soon, I’d rather detox. Twitter is slimmer and still feels fresh to start it out with. For me, Facebook feels far too heavy now, out of date and messy. Maybe I’m being unfair and I feel that way because I’ve fallen out of touch with it and now I visit less frequently, but all the negativity hasn’t done it any favours – and those complaints aren’t unfounded.

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Yahoo! have announced Yahoo! Updates, their answer to Facebook Connect and Google Friend Connect.

I’ve spoken about Friend Connect and Facebook Connect a of couple times already as they vie for the mantle of the primary single sign-on for social web applications, but I hadn’t heard anything about Yahoo! offering an implementation on their part – but it turns out to be a pretty good challenge.

They announced on their Developer Network Blog yesterday, that it’s a collaboration with JS-Kit, a leading distributed social network that currently connects over 600,000 sites through powering comments and ratings services. JS-Kit have already got some huge implementations, including sites for AOL, Evite, and Sun Microsystems.

As the JS-Kit blog explains, in this scenario these third-party sites can share user-generated content (e.g. blog comments) directly to a user’s social connections on Yahoo! via the “Updates from My Connections” feed.

This new capability offers a potentially massive new distribution channel for content and a great engine for driving referral traffic from Yahoo!’s global audience. The integration with the Yahoo! Social Directory API enables these sites to allow users to leverage their Yahoo! identity and display their Yahoo! profile photo with their comments. By enabling commenters to use their Yahoo! profile commenting, publishers can build a stronger sense of community at their sites.

Yahoo! have implemented the OAuth open standard to achieve this, a trusted connection to third party sites, not only making users more willing to add content, but by leveraging the social profile data already stored by Yahoo!, makes the commenting and rating an easier process.

This in turn not only means no need for re-registration (cue repetitive form filling), but also a singular, portable syndication of activity can be aggregated on Yahoo! for those users, which, as Marshall Kilpatrick suggests, could then be used by site owners to access verified information about their readers’ profiles and interests.

If this were possible, this could be used to serve more relevant content to those users as well as offer those site owners assurance as to who is contributing to their sites.

Yahoo! talked about their Open Strategy back in October, so it’s good (and about time!) to see some of this come to fruition. They’ve hit the ground running, but the JS-Kit support won’t win this alone – those sites also support Facebook Connect.

I’m more impressed with Yahoo! for consistently championing open standards, as they do with SearchMonkey also, so hope this will expand to other networks in the future. But as much as I enjoy a third contender to the table heating things up, I hope this doesn’t result in three (or more) incompatible platforms heading in their own directions and we’re back to square one.